Explain the difference between cascade and assign a goal with an example.

Cascade a goal

Assign a goal

Breaking a high-level objective into smaller, role-specific, or team-specific goals that align with the main purpose.

Each group contributes differently towards the same strategic outcome.

Each assignee performs their part, but the goal remains consistent.

Example:

Org goal: Improve customer retention by 15% in Q2.

• Product team: Fix top bugs affecting retention.
• Customer success team: Shorten onboarding time and increase satisfaction.
• Sales enablement team: Train account executives to improve renewal conversations.

Each team works on a unique part, contributing to the overall objective.

Example:

Org goal: Achieve ISO 27001 Certification by Q3.

Assigned to:

• IT manager (infra audit)
• HR lead (training rollout)
• Compliance officer (documentation)
• Engineer (implement logging)

The objective remains the same, but each role contributes to a specific part.